What are these ladies trying to accomplish here?

Tonight we watched Baggage, the dating show hosted by Jerry Springer.  The premise of the show is that three women divulge increasingly revealing (and typically embarrassing) secrets about themselves all in an attempt to be picked by the guy. The girls get increasingly catty with each other in order to avoid elimination.

I’m just not sure what these ladies are trying to accomplish with their appearance. In the end the winner gets a date at a fancy restaurant with the guy but I can’t image that the cost out ways the benefits.  TV and the odd people on it are really weird these days. Hmm